Advanced SEO Training Syllabus (45 Days) – KIT Training Point

Total Duration: 45 Days
Total Hours: 90 Hours (2 Hours per Day)

Module 1: Introduction to Advanced SEO (Day 1-5 | 10 Hours)

• Overview of SEO
  • What is SEO and its importance for businesses
  • SEO vs. SEM (Search Engine Marketing)
  • SEO Algorithm updates (Google Core updates)
• Understanding Search Engines
  • How search engines work (Crawling, Indexing, Ranking)
  • Search Engine Results Pages (SERP)
  • Organic vs. Paid Search results
• Advanced SEO Tools Overview
  • Overview of SEO tools (Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog)
  • Setting up and configuring SEO tools
• SEO for Multiple Platforms
  • SEO for eCommerce websites
  • SEO for blogs, news, and multimedia websites
  • Mobile SEO and the importance of Mobile-First Indexing

Module 2: Technical SEO (Day 6-10 | 10 Hours)

• Site Architecture and URL Structures
  • Optimizing website navigation
  • Understanding URL structure and parameters
  • Creating SEO-friendly URLs
• Site Speed and Performance Optimization
  • Page loading speed and its impact on SEO
  • Image optimization, file compression, and lazy loading
  • Caching and browser performance
• Robots.txt, XML Sitemaps, and Canonical Tags
  • Correct usage of robots.txt
  • Optimizing XML sitemaps and submitting to search engines
  • Understanding canonicalization and preventing duplicate content issues
• HTTPS and Security
  • Why HTTPS matters for SEO
  • Configuring SSL certificates and securing your website

Module 3: Advanced On-Page SEO (Day 11-15 | 10 Hours)

• Content Optimization
  • Keyword research for content optimization
  • Latent Semantic Indexing (LSI) and Keyword clustering
  • Content writing best practices (User Experience and Intent Focus)
• Advanced Meta Tags Optimization
  • Optimizing title tags, meta descriptions, and header tags
  • Structured data (Schema markup) for rich snippets
  • Open Graph & Twitter Cards for social media integration
• Internal Linking Strategies
  • Best practices for internal linking
  • Using contextual links to boost page authority
  • Optimizing anchor texts
• User Experience & Engagement Metrics
  • Importance of time on site, bounce rate, and CTR
  • Optimizing for User Experience (UX) and improving website engagement
  • Mobile-first design and responsive websites

Module 4: Keyword Research and Competitive Analysis (Day 16-20 | 10 Hours)

• Advanced Keyword Research
  • Tools and techniques for finding high-converting keywords
  • Long-tail keywords vs. short-tail keywords
  • Keyword competition analysis and identifying keyword gaps
• Understanding Search Intent
  • Analyzing informational, navigational, and transactional intent
  • Optimizing for voice search and natural language queries
  • Content strategy based on search intent
• Competitive Analysis
  • Analyzing competitors’ SEO strategies
  • Identifying backlink opportunities
  • Using tools to spy on competitors’ keyword rankings

Module 5: Advanced Link Building Strategies (Day 21-25 | 10 Hours)

• Link Building Basics and Importance
  • Why backlinks matter for SEO
  • Types of backlinks (do-follow, no-follow, anchor text)
• Advanced Link Building Techniques
  • Guest blogging and outreach for backlinks
  • Linkable assets and content marketing for link acquisition
  • Building relationships with influencers for natural links
• Link Auditing and Disavowing Bad Links
  • Identifying toxic links using SEO tools
  • Cleaning up backlinks and using Google’s Disavow Tool
  • Understanding the importance of domain authority and link equity
• Local Link Building
  • Building local citations and local backlinks
  • Understanding the significance of local SEO

Module 6: Local SEO (Day 26-30 | 10 Hours)

• Optimizing for Local Search
  • Understanding local search ranking factors
  • Claiming and optimizing Google My Business (GMB) profile
  • Local NAP (Name, Address, Phone Number) consistency across directories
• Local Keyword Research
  • Keyword research for local businesses and services
  • Optimizing pages for location-based keywords
• Local Link Building & Reviews
  • Earning local backlinks through partnerships and collaborations
  • Getting reviews and handling reputation management
• Mobile & Voice Search Optimization
  • The rise of mobile search and optimizing for mobile-first indexing
  • Optimizing for voice search in local queries

Module 7: SEO Analytics and Reporting (Day 31-35 | 10 Hours)

• Google Analytics for SEO
  • Tracking organic traffic and conversions
  • Setting up goals and funnels for SEO KPIs
  • Analyzing behavior flow and site performance data
• Google Search Console for SEO
  • Analyzing search performance with Search Console
  • Identifying crawling issues and fixing them
  • Using the Index Coverage report for indexing issues
• SEO Metrics and KPIs
  • Identifying SEO success metrics (Organic Traffic, Rankings, CTR, Conversion Rate)
  • Creating monthly SEO reports for clients and stakeholders
• SEO A/B Testing
  • Implementing A/B tests for on-page elements (Title Tags, Meta Descriptions, Content)
  • Interpreting test results and making data-driven SEO decisions

Module 8: Advanced SEO Strategies and Trends (Day 36-40 | 10 Hours)

• Content Marketing for SEO
  • Developing content strategy that aligns with SEO objectives
  • Integrating multimedia (videos, images, podcasts) into SEO strategy
  • Influencer marketing for content promotion
• AI & SEO Automation
  • Leveraging AI tools for SEO (content generation, keyword research, etc.)
  • Automating SEO reporting and task management
• SEO in the Age of E-A-T (Expertise, Authority, Trustworthiness)
  • Google’s E-A-T algorithm and its impact on SEO
  • Building authority and trust through content, backlinks, and reviews
• SEO for International Websites
  • Multilingual and multi-regional SEO
  • Implementing hreflang tags for international sites
  • Adapting content for global markets

Module 9: SEO for E-Commerce Websites (Day 41-45 | 10 Hours)

• E-commerce SEO Fundamentals
  • Product page optimization for SEO
  • Optimizing category pages and filters for search engines
  • Improving product descriptions and metadata
• Advanced E-commerce SEO Strategies
  • Optimizing for Google Shopping Ads and organic search
  • Handling large-scale product inventories in SEO
  • Creating a content marketing strategy for eCommerce websites
• SEO for Marketplace Listings
  • Optimizing for Amazon, eBay, and other marketplaces
  • Creating optimized product listings
• Final Project & Certification Exam
  • Students work on an SEO project or audit a real website
  • Final exam and project presentation
  • Course feedback and career advice