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9 Mar, 2025 6 days 15 Seats Available

The KIT Training Point in Nepal’s Digital Marketing course gives you the skills and information you need to succeed in the digital era. Learn from industry experts on key subjects like SEO, social media marketing, content creation, PPC advertising, email marketing, and analytics. Gain practical experience working on actual projects to build a strong portfolio that will help you start or advance your career. Regardless of your degree of digital marketing experience, this comprehensive training will help you thrive in the fast-paced digital age. Become a Mindriser to thrive in Nepal’s dynamic online community!

KIT Training Point, Nepal offers career-oriented Digital Marketing Training to help both students and professionals gain expertise in areas such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), influencer marketing, content marketing, e-commerce marketing, and data-driven marketing. The course is designed to develop practical skills for tackling real-world digital marketing challenges with effective strategies and techniques. As digital marketing becomes an increasingly popular field, the program equips learners with the knowledge to bridge the gap between traditional and modern marketing trends. By offering a comprehensive curriculum, Broadway Infosys aims to prepare highly skilled professionals who can navigate the evolving digital landscape, while promoting sustainable business development. The training not only enhances career prospects but also fosters global competitiveness in the marketing industry.

Duration : 6 Day

Class Type : Physical, Online

Course Category : Digital Marketing & SEO

Objectives of Course

The objective of Digital Marketing Training at Broadway Infosys Nepal is to equip students and professionals with the essential skills and knowledge required to excel in the dynamic world of online marketing. The course aims to:

  1. Develop Expertise in Key Digital Marketing Areas

    • Teach students to master SEO, SEM, content marketing, social media marketing, influencer marketing, e-commerce marketing, and data-driven marketing.
  2. Prepare for Real-World Digital Marketing Challenges

    • Provide practical, hands-on experience and strategies to tackle digital marketing problems effectively.
  3. Bridge the Gap Between Traditional and Digital Marketing

    • Enable learners to understand the evolving landscape of marketing and draw a clear distinction between traditional and digital methods, helping businesses stay relevant and competitive.
  4. Foster Career Growth and Opportunities

    • Help individuals gain the skills to launch or advance their careers in digital marketing, ensuring they are well-equipped to meet industry demands.
  5. Promote Sustainable Business Development

    • Equip students with the techniques needed to build long-term, sustainable marketing strategies that benefit businesses in the digital space.
  6. Create Global Competitors

    • Ensure students are prepared to compete on a global scale, making them highly skilled digital marketers ready to excel in both local and international markets.

Why Choose KIT Training Point for This Course?

Opting for Digital Marketing Training at Broadway Infosys Nepal offers several key benefits that make it an excellent choice for anyone looking to build a successful career in digital marketing:

1. Comprehensive and Industry-Relevant Curriculum

  • The course covers SEO, SEM, content marketing, influencer marketing, e-commerce marketing, social media marketing, and data-driven strategies, ensuring that you gain a well-rounded skill set in all aspects of digital marketing.
  • You’ll also learn about content automation, email marketing, and more, which are essential skills in today’s digital landscape.

2. Hands-On Learning and Real-World Projects

  • The program emphasizes practical experience, allowing you to work on real-world projects that mimic actual business challenges. This hands-on approach ensures you are ready to tackle real digital marketing tasks confidently.

3. Bridge Between Traditional and Digital Marketing

  • Learn how to integrate traditional marketing techniques with modern digital strategies. This holistic understanding will enable you to create effective marketing campaigns that work in both the physical and digital realms.

4. Sustainable Business Growth

  • The course is designed to provide you with strategies for sustainable business development in the digital world. It equips you with the skills to help businesses grow and thrive in the competitive online marketplace.

5. Career Advancement Opportunities

  • Whether you’re a student or a professional, the training provides you with the skills needed to enhance your career. With the growing demand for digital marketing professionals globally, completing this course opens doors to numerous job opportunities in various industries.

6. Global Competitiveness

  • The program is aimed at producing globally competitive digital marketers, preparing you to stand out in the job market. You’ll be equipped with knowledge that is relevant not only in Nepal but also internationally.

7. Expert Guidance and Support

  • Learn from industry professionals with extensive experience in digital marketing. Their expertise and mentorship provide valuable insights into the latest trends, tools, and best practices in the field.

8. Affordable and Accessible Training

  • Compared to international programs, Broadway Infosys offers affordable and accessible digital marketing training without compromising on quality. This makes it an excellent option for both students and professionals in Nepal.
Syllabus Highlights

Digital Marketing Training Syllabus (45 Days) – KIT Training Point

Total Duration: 45 Days
Total Hours: 90 Hours (2 Hours per Day)


Module 1: Introduction to Digital Marketing (Day 1-5 | 10 Hours)

  • Introduction to Digital Marketing
    • What is Digital Marketing?
    • Importance and Scope of Digital Marketing
    • Differences Between Traditional Marketing and Digital Marketing
  • Digital Marketing Channels Overview
    • Search Engine Optimization (SEO)
    • Social Media Marketing (SMM)
    • Content Marketing
    • Email Marketing
    • Paid Advertising (PPC)
    • Affiliate Marketing
    • Influencer Marketing
  • Setting Goals for Digital Marketing
    • Understanding SMART Goals
    • Key Performance Indicators (KPIs)
    • Defining Target Audience and Market Segmentation

Module 2: Website Optimization & SEO Basics (Day 6-10 | 10 Hours)

  • Introduction to SEO
    • What is SEO?
    • Importance of SEO for Digital Marketing
    • SEO vs. SEM (Search Engine Marketing)
  • On-Page SEO
    • Keyword Research and Tools (Google Keyword Planner, Ubersuggest)
    • Optimizing Meta Tags (Title, Description, Alt Text)
    • Content Optimization (Heading Tags, Internal Linking)
    • Image Optimization
  • Off-Page SEO
    • Building Backlinks (White-Hat Techniques)
    • Social Signals and Their Impact
    • Guest Blogging and Influencer Outreach
  • Technical SEO
    • Website Speed Optimization
    • Mobile Optimization and Responsive Design
    • Sitemap and Robots.txt Setup
    • Structured Data and Schema Markup

Module 3: Social Media Marketing (SMM) (Day 11-15 | 10 Hours)

  • Introduction to Social Media Marketing
    • Social Media Channels Overview (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok)
    • Creating Social Media Strategies and Campaigns
    • Understanding Social Media Algorithms
  • Building and Growing Social Media Presence
    • Profile Optimization for Different Platforms
    • Content Planning and Scheduling
    • Building Engagement and Community
  • Paid Social Media Advertising
    • Setting Up Ads on Facebook, Instagram, LinkedIn, and Twitter
    • Creating Targeted Campaigns and Budgeting
    • Measuring Ad Performance (CTR, ROAS)
  • Social Media Analytics
    • Using Tools like Facebook Insights, Instagram Analytics, and Hootsuite
    • Monitoring Engagement Metrics (Likes, Shares, Comments, Reach, etc.)

Module 4: Content Marketing & Copywriting (Day 16-20 | 10 Hours)

  • Introduction to Content Marketing
    • What is Content Marketing?
    • Types of Content (Blog Posts, Infographics, Videos, Ebooks, Case Studies)
    • Importance of Content Strategy for Digital Marketing
  • Content Creation & Strategy
    • Planning and Creating Effective Content
    • Storytelling and Crafting Compelling Headlines
    • User-Generated Content and Case Studies
  • Copywriting for Marketing
    • Principles of Persuasive Copywriting
    • Writing for Different Digital Platforms (Websites, Ads, Emails)
    • Crafting Calls to Action (CTAs)
  • Content Distribution
    • Distributing Content on Social Media, Email, and Blogs
    • Influencer and Affiliate Content Distribution

Module 5: Email Marketing (Day 21-25 | 10 Hours)

  • Introduction to Email Marketing
    • What is Email Marketing and Why is it Important?
    • Types of Email Campaigns (Newsletters, Promotional, Transactional)
    • Building and Growing Email Lists
  • Email Campaign Strategy
    • Setting Goals for Email Campaigns
    • Designing Email Templates
    • Personalization and Segmentation of Emails
  • Email Automation
    • Introduction to Email Automation Tools (Mailchimp, SendGrid, ConvertKit)
    • Setting Up Drip Campaigns
    • A/B Testing Emails for Maximum Engagement
  • Analyzing Email Campaign Performance
    • Key Metrics to Track: Open Rate, Click-Through Rate (CTR), Conversion Rate
    • Optimizing Email Campaigns for Better Results

Module 6: Google Ads and Paid Advertising (PPC) (Day 26-30 | 8 Hours)

  • Introduction to Paid Advertising
    • Understanding PPC Advertising
    • Difference Between SEO and PPC
    • Benefits of PPC for Digital Marketing
  • Google Ads Fundamentals
    • Setting Up Google Ads Account
    • Campaign Types: Search, Display, Video, Shopping
    • Keyword Research and Targeting with Google Ads
  • Optimizing PPC Campaigns
    • Setting Budget and Bidding Strategies
    • Creating High-Converting Ads
    • A/B Testing Ads
  • Google Analytics and Conversion Tracking
    • Using Google Analytics to Track PPC Campaign Performance
    • Conversion Tracking Setup for ROI Measurement

Module 7: Affiliate and Influencer Marketing (Day 31-35 | 8 Hours)

  • Affiliate Marketing Overview
    • What is Affiliate Marketing?
    • How Does Affiliate Marketing Work?
    • Setting Up an Affiliate Program for Your Business
  • Finding and Managing Affiliates
    • Partnering with the Right Affiliates
    • Tools for Managing Affiliate Programs (ShareASale, Rakuten)
  • Influencer Marketing
    • Understanding Influencer Marketing
    • Identifying and Partnering with Influencers
    • Measuring ROI in Influencer Campaigns
  • Case Studies and Best Practices in Affiliate/Influencer Marketing
    • Success Stories and Key Takeaways

Module 8: Analytics and Performance Measurement (Day 36-40 | 8 Hours)

  • Digital Marketing Analytics
    • Overview of Key Metrics and KPIs
    • Google Analytics: Setting Up and Using for Marketing Insights
    • Tracking ROI of Digital Marketing Campaigns
  • Social Media Analytics
    • Using Platform-Specific Analytics (Facebook Insights, Instagram Analytics)
    • Understanding Social Media Metrics (Engagement Rate, Reach, Impressions)
  • Optimizing Campaigns with Analytics
    • Making Data-Driven Decisions for Campaign Adjustments
    • A/B Testing for Improved Performance

Module 9: Digital Marketing Strategy and Final Project (Day 41-45 | 8 Hours)

  • Developing a Digital Marketing Strategy
    • Creating a Comprehensive Digital Marketing Plan
    • Integrating SEO, PPC, SMM, Content, and Email Marketing
    • Defining and Targeting Your Audience
  • Final Project: Building and Implementing a Digital Marketing Campaign
    • Hands-On Digital Marketing Campaign Creation
    • Presentation and Analysis of Results
  • Certification Preparation
    • Review of Key Digital Marketing Concepts
    • Preparing for Google Ads, HubSpot, and Facebook Blueprint Certifications

Course Features

  • Course duration 10 days
  • Total Lectures 30
  • Total Students 1000
  • Certification YES

Price - 25000